10 years ago, Jeff Cancade created Devours as an instrumental project that blossomed into a serious vessel once his wistfully personal lyrics and vocals were added to his eclectic electronic soundscapes. Pulsing rhythms with heart and soul wash over the listener and you’re hooked and brought onto the Devours planet! 2016 brought out the first album Late Bloomer (self-released debut on cassette) and with his combined dedication to playing as many shows possible, it cemented the groundwork which lead to indie label interest with 2019’s Iconoclast on CD. Momentum was going well and big events were planned and then bang: COVID hit. Rather than let it get him down, Jeff used his angst and anxieties to stay prolific with delivering 2 brilliant releases: 2021’s Escape From Planet Devours and 2023’s Homecoming Queen both self-released on vinyl. During this same time he created his own label, “Surviving The Game.”
Ian M: Your fifth new album Sports Car Era will be out officially on March 14 but you have an album kick off show at the Rickshaw on March 8. Will you have vinyl copies of the new album Sports Car Era at the show?
IM: And you'll eventually be having three different variants of the vinyl?
D: Yes but not all at once. Just as they sell, kind of like what I did with the previous album Homecoming Queen.
IM: With every album you create, you always take your listener on a fresh new journey that's sort of unexpected but still feels like a Devours project.
D: Thanks! I want to make music that's artistic and interesting, but also somewhat commercial. I like making pop music and I don't want it to be too opaque. I am an album person. I grew up obsessed with albums. I think of albums similarly to how a fashion designer like Marc Jacobs comes up with an entire collection, like the "Spring 2025 Collection" or something. You don't necessarily just look at pieces individually, but look at the entire collection and how it works together, contrasts and compliments the other outfits within the collection. That's sort of how I write music. I'm album-minded and so I'll come up with a few upbeat songs and then I'll be like, oh, let's try a ballad to balance things. I'm more of an album person than a singles person.
D: This entire album is just about turning 40. It's about grappling with public perception, because when you're a musician and you're 40 and you haven't made it huge, then you're typically seen as old and not marketable anymore. It's a youth-driven market, right? The industry didn't want me in my 30's, so I've been putting out albums by myself and trying to forge my own path without industry or label support. I'm trying to find self-empowerment in entering my forties and being like, you know what, maybe I was never actually meant for the music industry. Luckily, I think that there are still people who will support you if you're not within the industry machine. If you look at a band like Phish or even Insane Clown Posse for instance, they're not necessarily getting reviewed on Pitchfork but they're touring and have found a way to exist outside of the machine. Those are the kinds of bands who I'm looking at. They're kind of living outside of the mainstream and outside of the industry model. There is a way to exist outside of it and it's hard, but that's sort of where I'm at.
D: Yeah, that's a really interesting question! "37 Up" is one of my favourite Devours songs. It's also one of the most depressing songs I've ever written in my life. So much of being an indie musician is fueled by the "fantasy." What would it feel like to get interviewed by a major publication? What would it feel like to tour and play big shows to people? It is like this fleeting ecstasy when it actually happens. It's like you're taking a shot of heroin or something and you want more of it and you can't get it. It can feel pretty destabilizing. Sometimes the happier people are the ones that are still striving for something but never quite get there. The song is basically saying 'be careful what you wish for'. Last summer, I got nominated for a Polaris, received some local recognition, and played a huge string of shows. That's the dream, right? It's the dream of every musician who's just trying to get anywhere in large cities in Canada where people don't usually care about them. And then when you actually get to that level and you realize that you can't even support yourself financially doing it, it's discouraging. You put so much of your heart and your soul and your bandwidth into doing it. When I think back to my 30's, I made major sacrifices relationship-wise, career-wise and I feel like my side career is sort of a mess right now because I always try to prioritize music and Devours. I don't regret anything, but the reality of being a DIY musician wears on me. The song suggests that it's almost a better head space to be in to be striving for something as opposed to actually getting it.
IM: How did you come up with the name Devours? Is there a meaning to it?
IM: How do the melodies and music pop up in your head?
D: Sometimes I sit down at my keyboard and jam. Sometimes I'm biking to the grocery store and a melody pops into my head. If the hook is good enough, then I'll remember it. I have a piano in my brain, so I sometimes just make full songs in my head when I'm out somewhere.
IM: What if a lyric comes to mind?
IM: I've noticed that many of your songs often shift gears in regards to tempo changes and sometimes the songs take on a whole new structure or chapter which always keeps the listener engaged because it can be unpredictable and really interesting.
IM: Like "21st & Main"?
D: Wow, good! That's a deep cut! But yeah, I had just reached a point where I was like, I'm out of the closet now and I've experienced a few relationships and I've experienced moving from big city to big city. And I think that sometimes for artists, it just takes a bit longer. Essentially, every album that I release is a bunch of journal entries, or time capsules of what's going on in my life at the time. Sports Car Era is about turning 40 and Late Bloomer was about making sense of my life at 30. My lyrics are sort of like a glimpse into my anxieties and depression, but also happiness and joy of being alive. Lyrics are important and sometimes you just have to live a bit, because if you haven't gone through anything hard in life, it's difficult to make an album that's deep and self reflective.
IM: I love the giant Devours head in the "Sports Car Era" video! Who made that?
D: His name is Patrick Macht. He is an amazing artist and director in Vancouver. He made the videos for "Gimp Mask" and "Sports Car Era". He also has his own fashion clothing line. He's one of Vancouver's most talented artists and he made my giant Devours head. He used a big yoga ball. He made a big paper mâché head that is crazy to wear! I can't hear in it. I can't see in it. It falls off my head constantly. I can't balance it! (laughs)
IM: I'm glad you didn't break it too badly when you were stomping your cowboy boot heel into it!
IM: Let's talk about the new album coming out. There are 10 new tracks in total but there are three songs that I've heard and seen so far on your Youtube site. The first single released, "Swordswallower (Zendaya's Fortress)" is an impressive 7 minute opus which has a very brooding second half. I'd love to know more behind the meaning of the song.
IM: I really noticed that difference! It's almost like you took speed metal and electronic music and created a new genre "Speedtronica"!
D: (laughs) That's cool! Let's run with it! Yeah, I just tried to combine my influences in interesting ways. I grew up loving Hip Hop and so you can tell that there are those beats. I'm a drummer too and grew up drumming so there's always been a percussive focus on Devours. I really like 1980's balladry too so that's an influence as well. Toss emo in there as well. Devours has been really dramatic and emotional from the beginning. It's like my emotions being dialed up to 100.
IM: The second single from the album is the title track "Sports Car Era'. Now the video for that song shows that you're not shy in that video. It's very edgy, hot and hairy!
IM: You're not shy in the video!.
IM: Well, you definitely wear it well!
IM: This brings me to "Loudmouth," the third and newest single from the album. Now I wasn't really going to get into politics but is Devours into politics? I bring this up because of the American reference throughout the lyrics and the Statue of Liberty imagery in the video. How does Devours see the world right now?
D: I am trying to think positively. I do care about politics. It feels like everywhere in Western culture is becoming more conservative and right wing. It gets so easy to get lost in doom scrolling and in the news feeds and feel like the world is turning to shit. I've been trying to reflect on issues that are better now than they were 40 years ago, like mental health support, women's rights, LGBTQ+ rights. It's so easy to be negative and get trapped in the online echo chamber and think "The world is terrible now! I'm going to just disappear!" The world's always going to be kind of fucked up, but there may be good progress being made in areas that we might not realize.
"Loudmouth" isn't political. It's just about falling in lust with this person in the States who is completely wrong for me but I just want to make it work anyways because I'm infatuated. It's about our incompatibility and also just the fantasy of having distance between us. I've always had fantasies of being in LA or somewhere in the States. I think that it's just a classic case where most Canadian musicians fantasize about being in the US because that's where dreams can actually come true and you can tour properly. But also there are so many hot men in Washington! Every time I go to the bar and there is some insanely hot person, I'm like "Oh, they're probably from Seattle" and then they are. Washington is stacked!
IM: Well, but you want to get "fucked in a tree house"! ("Loudmouth" contains the most hookiest chorus with profanity since Radiohead's "Creep"!)
D: Yeah, those are my deepest desires for sure!
IM: Was that anything to do with getting fucked within the Statue of Liberty?
IM: How excited are you to be headlining and playing at the Rickshaw on March 8th?
D: I am nervous. I think that I get a little bit of stage fright if I go for months without performing. I think that it helps me to be the best performer I can be to perform often because there's no nerves and you're just used to doing it. It's been a quiet few months of not performing very much and so, yeah, it's a lot of pressure to just hop up on a huge stage. I am incorporating live drums! This is a little bit of a spoiler I haven't told people yet. But Dave Prowse, the drummer from Japandroids and I have been jamming and we're going to do it together live!
IM: This is so interesting that you're adding another musician to your live show because one of my questions I was going to ask was if you could ever see Devours as a band when performing live? Has that ever been a fantasy to do an expansion of your project?
D: I think so. I've played with people before. When I lived in Montreal, I was in a band and it was really fun. It's way more fun to play with people on stage. I'm kind of a control freak, so when I started Devours, I just thought this is my last chance of feeling like I can connect to this youth audience in Vancouver and I just need to do it my own way and not spend 10 years trying to find the right people to play with. I just had to do it my way. So yeah, it's been an interesting journey being alone on stage. I have thought of having a live drummer with me for years. This has been on my mind for a long time. I wasn't sure if I would like the sound of acoustic drums on top of the electronic recordings but Dave is an awesome drummer and it's sounding really cool! Another huge reason why I want to play with people is the logistics of touring. That's something that's held me back for so long because I've never had industry or label support saying, "Jeff, we're going to put you on the road and we'll link you up with some people." It's just me doing everything and I don't want to drive to Calgary alone. And so that's where I've tried to tour with other solo musicians where we're co-headlining a tour or something, but touring sucks alone. And so you just have to sort of turn it into a road trip and do it with a friend or with a band member. That's the other bonus of trying to do this. I'm hoping moving forward with a drummer or an extra person will make everything more fun.
IM: You should be very proud of that. Any idea why you attract such a diverse crowd?
IM: Where else will you be playing?
IM: "Mom's Car Era!"