On the Simulacra of Ikea

Hey, I never noticed this before: the TVs, stereos, VCRs, and so forth in the Ikea showrooms, illustrating how their various TV stands and cabinets look when occupied, are all fakes -- empty plastic shells, props. You can pick them up, shake them -- they're hollow. The wine bottles in the wine racks are all sealed, corked, and empty -- there was never wine in them, I guess. I found this quite odd and interesting. Somewhere there's a company manufacturing these things...